For years, I’ve watched incredibly capable people struggle in moments that should be simple.

Not because they lack experience.
Not because they aren’t prepared.
Not because they don’t care.

But because the moment they open their mouth, the message gets diluted.

I see it in sales conversations that go nowhere.
In leadership moments that land sideways.
In feedback that creates tension instead of trust.

Most of the time, it isn’t a lack of confidence or skill that causes the breakdown.

It’s a lack of intention.

We speak before we’re clear on what we want the moment to do.
We fill space instead of creating impact.
We say more, hoping clarity will eventually show up.

It rarely does.

This pattern kept showing up for me across industries, across roles, across rooms. And the more I noticed it, the harder it became to ignore.

That’s why I wrote the book.

Not to teach scripts.
Not to turn people into better talkers.
Not to add more noise to an already loud world.

I wrote it to help people slow down long enough to communicate on purpose.

Because when intention leads, everything changes.

Conversations create momentum instead of resistance.
Clarity replaces over-explaining.
Presence becomes more powerful than persuasion.

A new year doesn’t require a new version of you.
It requires a more intentional one.

If this resonates, the book was written for you and I cannot wait for you to read it.

SALES & LEADERSHIP TRAINING

We spend most of our time inside sales and leadership rooms, helping teams communicate with more clarity and intention in the moments that matter most because we know that 79% of business buyers say sales reps fail to understand their needs.

WORTH A LISTEN

If you’re kicking off the year thinking about stronger conversations and better sales results, this episode of On Point is a listen-to. In Up Your Sales Game, Amy Reczek sits down with Peter van Aartrijk to unpack practical strategies that go beyond scripts and buzzwords.

Amy highlights how nonverbal tools like eye contact, posture, and active listening can shift how prospects perceive you, and she challenges common phrases that unintentionally undercut confidence.

A few takeaways to boost your next client interaction:

People buy from people—not logos—so presence matters.
Simple questions like “Tell me about X?” lead to deeper discovery and more meaningful value conversations.
Listening with curiosity—rather than rushing to solutions—uncovers what truly matters to your buyer.

Whether you’re in insurance sales or any client-facing role, this talk is a practical reminder that small shifts in how we communicate can have a big impact on results.

Watch the episode here: Up Your Sales Game on Insurance Journal TV.