Foundational Training
Why Our
Training Works
Build presence, clarity, and confidence in every conversation that matters.
Our Approach to Sales Training
The Problem With Traditional Sales Training
Most traditional sales training focuses on scripts, tactics, and ideal scenarios that rarely match what actually happens in real conversations. Teams are taught what to say, but not how to show up when conversations go off script; when buyers hesitate, meetings get tense, or decisions stall.
The result is predictable. Sales professionals overtalk, rush to solutions, avoid objections, or rely on generic follow-up that fails to move momentum forward. Research consistently shows that communication breakdowns are costly; studies estimate that poor communication costs businesses hundreds of billions of dollars annually in lost productivity and missed revenue. In sales specifically, buyers cite lack of understanding, weak discovery, and low trust as top reasons deals stall or fail.
Traditional training doesn’t fail because teams lack effort or intelligence. It fails because it ignores the human dynamics of real conversations; pressure, uncertainty, emotion, and presence.
Proof It Works in Real Conversations
In real client-facing environments, professionals trained in presence-based communication demonstrate higher confidence, clearer messaging, and stronger engagement. Studies show that buyers make decisions based as much on how a conversation feels as on what is said; trust and emotional intelligence play a critical role in purchasing decisions, especially in complex, relationship-driven industries.
Teams trained through Sales & Presence consistently report:
Stronger client relationships and faster trust-building
More effective discovery and qualification conversations
Improved meeting outcomes and clearer next steps
Greater confidence handling objections and uncertainty
More purposeful follow-up that sustains momentum
When communication improves, results follow. Organizations that invest in communication and soft-skill development see measurable improvements in performance, engagement, and revenue growth.
What BREW Does Differently
The BREW Method doesn’t teach scripts. It teaches professionals how to navigate real moments with intention.
Rather than focusing on memorized language, BREW equips teams with a repeatable framework they can apply across the entire sales process; from outreach and networking to meetings, negotiations, follow-up, and leadership conversations.
BREW emphasizes:
Preparation over performance; knowing your intent before the conversation begins
Presence over pressure; projecting confidence without forcing outcomes
Engagement over tactics; listening accurately and responding in real time
Anticipation over avoidance; addressing hesitation and “what about…” moments directly
By focusing on how conversations unfold rather than how they’re scripted, BREW helps professionals stay grounded, adaptable, and credible when it matters most.
What That Means For Your Team
When teams communicate with clarity, confidence, and intention, everything changes.
Meetings become more focused. Conversations feel more human and less transactional. Objections turn into dialogue instead of dead ends. Leaders show up with stronger presence. Sales professionals stop chasing decisions and start guiding them.
For organizations, this translates into:
More consistent sales performance
Stronger leadership presence across teams
Improved client experience and retention
Better internal alignment and collaboration
Measurable lifts in revenue and results
Sales & Presence doesn’t train people to say the right thing. We train them to show up the right way; in the moments that shape trust, decisions, and long-term success.
What is The
BREW Method?
The BREW Method is a presence-based framework for leading intentional client-facing moments across the entire sales process. Rather than relying on scripts or rigid tactics, BREW helps professionals prepare with clarity, show up with confidence, engage with intention, and anticipate the “what about…” moments that shape decisions. Designed for real-world use in networking, meetings, negotiations, follow-up, and leadership conversations, the BREW Method gives teams a shared language for navigating complex interactions; building trust faster, guiding conversations forward, and driving results that show up in both relationships and revenue.
Client Success Stories
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![CRC Group logo in red text on a white background.]()
“Amy and her team’s approach was strategic yet personalized, offering practical tools and real-life feedback that positively challenged my approach to networking, time management, and professional performance. Their unique style encouraged growth while still holding me accountable to becoming better each day. I left feeling way more confident and genuine in my overall professional approach. I couldn’t be more thankful for the opportunity!”
Hunter Stallings
CISR of CRC Group – Associate Team Lead -
![Logo with the text 'WOW Women of Wholesale' inside a red circular brushstroke.]()
“If you are looking for a sales training expert to inspire and share successful sales techniques that will launch your results, Amy Reczek is the person to speak with. Even with seasoned sales professionals, there are always nuggets of wisdom to be learned.”
Shanna Sweeney
Senior Vice President – Upland Capital Group, President and Co-Founder of Women of Wholesale -
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“An excellent speaker, educator and motivator. I am still amped up from this class. Thanks Amy!”
Amy Zettel
Branch Manager at RPS (Risk Placement Services) -
![The logo features a stylized sword pointing upwards with a star at the top, accompanied by the word 'accurate' in blue text with a small pink triangle at the end of the letter 'e'.]()
“I have had many sales coaches and mentors throughout my career. Some had some impact and some had none. However, none of them had the positive and immediate impact that Amy has had on my career. If you have a sales team that needs coaching from how to give a bold value proposition through closing the deal, Amy is The Coach to hire.”
Chris Dickson
National Account Executive at Accurate Background -
![AMWINS logo with a stylized blue triangle and the company name in navy blue letters]()
“Thanks to what I learned in the training – I was prepared for my client meeting, had my talking points organized, clear objective in my head to keep me focused, during the actual “meeting” I was very conscious of my hand positioning, clarity in language / mirroring their pace, not over talking – holding the space, recognizing their needs, asking ‘tell me more’ etc. and…. success! I got the verbal commitment to compete on the other 65% of their book we don’t currently control.”
Celia Morrin
Senior Underwriter at Amwins Group
Curious how we can improve your organization?
Schedule a consultation to explore your sales moments.