SMYKM// Show Me You Know Me
What’s the secret to building relationships in sales and moving beyond the processes?
It’s all about personalization.
Customers want and expect personalized sales experiences from businesses and brands. Jeriad Zoghby, global personalization lead at Accenture Interactive, says, “If you can’t personalize your experience, you risk becoming a commodity.”
Essentially, customers want to be in control of their sales experience.
Here’s what I mean…
Which coffee shop would you rather regularly patronize?
Coffee Shop A:
You visit at the same time, daily. You always order the same thing. The baristas are welcoming, they always greet you when you walk in. The coffee and food never disappoint. You’re in and out (when there’s no line).
Coffee Shop B:
You walk in, the baristas greet you by name. Before you can get through the line, “your” barista gives you a wink and head nod signaling your drink and your meal are being prepared. As you leave, you hear, “See you tomorrow, Lawrence.”
Of course! Coffee shop B. We like how they make us feel. Sam who makes our drink “knows” us.
Check out these articles to learn more about the idea of SMYKM // Show Me You Know Me: